![]() ![]() This involves our thoughts about the attitude object, they often look like opinions or facts that we hold. ![]() We can see the cognitive component as well. In the examples above, when we love or hate those are clearly our feelings about the attitude object. When we express affect, we are sharing our feelings or emotions about the person, idea, or object. Let’s more closely examine what this means. Originally, researchers believed that everyone’s attitudes contained all three bases, but we now know that some attitudes do not contain all three, and some are even inconsistent with each other (Rosenberg et al., 1960 Miller & Tesser, 1986b). It is often referred to as the ABC’s of attitudes and consists of three bases or components, affect, behavior, and cognition. The first way we can examine attitudes is through a “tripartite” model. We will see in this section that attitudes are a bit more complex than these examples suggest.ĥ.1.1. For most people, their attitude responses toward puppies and ice cream would be positive. You might respond with “Jenny is really nice and always helps her classmates” or “I hated the discussion board question because it was really boring”. ![]() Examine the structure and function of an attitudeįirst, an attitude is our assessment of ourselves, other people, ideas, and objects in our world (Petty et al., 1997) Ask yourself, what do you think about Jenny in your social psychology course, your discussion board question that is due this week, or puppies and ice cream? Your responses to these questions are your attitudes toward them.Explain how our behavior impacts our attitudes.How does our Behavior Impact our Attitudes? This module will focus on what they are, why they are important – focusing on the predictive nature of attitudes and finally how our behavior can impact our attitudes. They are the final piece to understanding how we think about ourselves and others. In this module, we are turn our attention to our attitudes. This view, as we have seen from previous modules, is shaped by our self-knowledge and the ways we think and perceive, which we saw are often filled with errors and biases. An important part of how we think about ourselves and others comes from our knowledge of how we view the world. ![]()
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